Sales and Marketing

Sales refers to the selling of products whereas marketing refers to the advertising of products.  Sales and marketing are required to increase the profit or net income.  Sales is characterized into two types.  They are:-

Inbound Sales: – Inbound sales is when a potential customer reaches out to your business to ask about a product or service

Outbound Sales: – Outbound sales is the result of a sales representative reaching out to a potential customer who has not yet expressed his interest in the product or service.

Here’s an example of sales and marketing in a bakery:-

Just imagine that you’re buying a strawberry cake in a bakery. The baker tells us a variety of ingredients for a good strawberry cake and the different types of cakes available in the bakery.  This fascinates the listener and forces him/her to buy more cakes.  By doing this, the shopkeeper earns a lot of money.  This entire process is called sales. 

In some cases, when the baker introduces a new item, he/she will give a sample bite to the customer and ask them to give a feedback.  This is another form of sales.

In most bakeries, exhaust fans are fixed outside the bakery.  These exhaust fans produce the smell of the food that’s being prepared and attracts the people.  This is called marketing.  

To market a newly opened bakery, you can stick some posters on the wall, make some videos about the bakery and upload it in the social websites like YouTube and post some articles about the bakery on Google.

Marketing of a product can also be done via “Word of Mouth”. For example:- When someone gets an admission in a newly opened school, he/she will tell their friends/family or relative about the school. The family/relative/friend will tell their close ones and try for an admission in the newly opened school. This is called “Word of mouth” marketing.

Here are some famous sales people in the world 🙂 🙂

Mary Kay Ash:  Mary Kay Ash was an American Business Woman born on 12^th may, 1918 and died in 22 November 2001.  She was the founder of the “Mary Kay Cosmetics”.   Mary Kay Cosmetics is a Multi-Level Marketing company. The CEO of this company is “David Holl”.  Mary Kay Ash was extremely successful in her business as she trained her salesperson to approach selling as a service.

Dale Carnegie:-  Dale Carnegie was an American writer and lecturer born on 24^th November 1888 and died in 1 November 1955 best known for the book “How to Win Friends and Influence People”. 

Zig Ziglar:- Zig Ziglar was an American author, salesman and motivational speaker born on 6^th November 1926 and died in 28 November 2012. Zig Ziglar was the tenth of 12 children.  He was the youngest kid in his family.  In the year 1931, Zig Ziglar took upon a management position at a Mississippi farm.  The most famous book written by Zig Ziglar is the “Secrets of closing the sale”.

Erica Feidner:-   Erica Feidner is the most famous piano matchmaker.  She is best known for selling more than $41 million in pianos as a Steinway and Sons (musical instrument company) for eight years.

Napoleon Barragan:-  Napoleon Barragan is the most successful salesperson who began small and grew into a giant. He was born and brought up in Ecuador and sold soda and beer off the back of a donkey when he moved to Colombia as a teenager.

Steve Jobs:- Steve Jobs was an American businessman born in 1955 and died in 2011.  Steve Jobs is best known for the invention of “Mac”.

Check out this website for more information about these famous sales people in the world 🙂

https://pipelinecrm.com/blog/7-famous-salespeople-and-what-we-can-learn-from-them/